Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers

Description

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Details

Author(s)
Alexander Osterwalder, Yves Pigneur
Format
Paperback | 288 pages
Dimensions
189 x 239 x 18mm | 704g
Publication date
04 Oct 2010
Publisher
John Wiley and Sons Ltd
Imprint
John Wiley & Sons Ltd
Publication City/Country
Chichester, United Kingdom
Language
English
Edition statement
1. Auflage
Illustrations note
w. ill. (some col.).
ISBN10
0470876417
ISBN13
9780470876411
Bestsellers rank
1,698