Multinationals in a New Era : International Strategy and Management

Description

This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of 'born' internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

Details

Author(s)
James H. Taggart, Maureen Berry, Michael C. McDermott
Format
Hardback | 284 pages
Dimensions
152 x 229 x 20.07mm | 580g
Publication date
07 Dec 2001
Publisher
Palgrave MacMillan
Publication City/Country
Basingstoke, United Kingdom
Language
English
Edition Statement
2001 ed.
Illustrations note
XIII, 284 p.
ISBN10
033396389X
ISBN13
9780333963890